If you don’t see what you need, just ask. If I can’t do it, I’ll help you find someone who can

What WE Do


Blog Articles

Blogs are a great way to connect with your customer and prospects — keeping them informed about your firm, your tech, and the wider orbit in which it all lives.

Use in the buying cycle:
All stages



White papers have been around forever. Why? Because they work. One white paper can travel far and wide influencing buying decisions for years to come.

Use in the buying cycle: Awareness and consideration


Case Studies

Case studies highlight not just what you do but who benefits and why it matters. A good case study starts with your customer and ends with you.

Use in the buying cycle: Consideration and decision making

Website Content

Best practices around websites are constantly evolving so it pays to keep your content fresh and dynamic, giving readers the information they need as quick as they want it.

Use in the buying cycle:
All stages



Ghostwriting removes the burden of writing so your organization’s brain trust can share their knowledge outside of traditional marketing channels. Bylined feature articles, opinion pieces, books, and guest blogs are all commonly written by ghostwriters.

Use in the buying cycle: Awareness



Feature articles are a great way to raise the profile of your executives. Keep marketing to a minimum and most trade publications will welcome your submissions because it saves them money while expanding their reach and readership.

Use in the buying cycle: Awareness


Topic Development

You can’t get where you want to go if you don’t know where you’re going. Topic development is the foundation of any content marketing program.

Use in the buying cycle:
All stages



Many business are turning to full-on business books to make their case – – 60,000 words says a lot about your product or service.

Use in the buying cycle:
All stages

Infographics Research

Great infographics are fun, informative, and based meaningful and impactful facts and figures. That’s where we come in.

Use in the buying cycle: Awareness

Custom Research

Interested in a topic but don’t have time to find out? Wondering what the Next Big Thing is going to be? What your competitors are up to? We’ll find the answers. Journalists are good at this sort of thing.

Content Calendars

Content calendars are the content marketer’s best friend. They take the stress out of your content marketing program by mapping the way from where you are today to where you want to be tomorrow. Good topics and content calendar are the two must-have’s for any content marketing program.

Use in the buying cycle:
All Stages


eBooks are bit nebulous. They can be almost anything from a collection of blogs and essays to a more in-depth treatment of a topic than a white paper can provide. They are formatted more like a chapter book than a report but they often serve the same purpose. 

Use in the buying cycle:
Awareness and consideration

Copy Editing

Are you out of time? Have you been staring at the same sentence for the last 10 minutes? Just need a fresh set of eyes? Copy editing is more than just grammar checking. It’s about making sure the document does what you want it to do – and looks good doing it. That’s where we come in.

Use in the buying cycle:
All Stages


Allen served as our subject matter expert and was the contributing writer for over 35 articles. This was a high pressure project with tight deadlines that required extreme detail. Allen was a committed and reliable force in creating our content and getting the site live as scheduled, ensuring our success.

Chris Saccone, Account Director, MRM/McCann

Allen is one of those rare writers and editors who truly understands what’s going on in business and IT and can properly write about the intersection of the two.

Todd Tucker, General Manager, TBM Council

Allen has a really strong understanding enterprise software marketing, from products and technologies to the organizational stakeholders in IT, line of business and executive levels. For marketing content needs, I would highly recommend working with Allen

Shahed Ahmed, SVP, Merrit Group

Ready to put your content to work?

Please get in touch!