ICC to CMOs: Time to Take the Leap to Data Driven Marketing
Business and IT Solutions Provider Details Five Steps for Getting Started Using Big Data to Improve Marketing Effectiveness
Columbus, Ohio – May 15, 2013 – CMOs across the country are turning to Big Data and business analytics in an unprecedented drive to improve outcomes of their marketing efforts and lower costs.
ICC, a nationally recognized enterprise technology leader that provides
business-critical application development, digital and big data analytic solutions to its Fortune 1000 national and global clients, has identified Five Steps for Marketers to Get Started Using Big Data.
Big Data analytics holds out the promise to change everything about marketing. From next-bestoffer to cross-sell and up-sell, the insights gleaned from Big Data and Big Data analytics will allow Chief Marketing Officers (CMOs) to back up long years of experience and gut instinct with datadriven decision making that will lower costs and improve outcomes on every dollar spent.
“We are just starting to see the results among early adopters, and they are very positive” says Jim Gallo, a Big Data expert at ICC. “Big Data is giving these marketers an edge over their competition because they are able to reach their customers in ways that are more meaningful and timely with the right offers at the right time.”
For most CMOs, however, Big Data are two words on a page, what matters is what it can do for their organizations. Do they want to improve your customer experience and engagement? Improve loyalty? How about leveraging existing customers to turn prospects into clients? Maybe
they want to grow the top line or increase share of wallet? Enter new markets? Big Data can help to do that and much more …